Services

Community Audits & Workshops

Thrive works alongside your community stakeholders and leaders, diving into your local history, culture, and traditions, to identify what makes your town unique. We look for assets you already possess, as well as opportunities in your region, and help create a strategy to capitalize on them. We also take stock of your existing visual language, and growing trends among the communities around you, providing recommendations on how to better communicate your identity to the outside world. Activities and deliverables could include:

  • Town tour with Thrive Staff and local leaders

  • Placemaking Workshop with ~30 community stakeholders

  • Visual Audit of your current brand and that of other communities in your region

  • Creative Brief summarizing your communities unique strengths and current opportunities with recommendations for next steps

Branding & Brand Strategy

We specialize in creating strong, authentic visual identities for rural communities that give you not just a new look, but also a new strategy for pursuing economic development. A brand is more than a logo, it’s an entire visual language, a way of telling your community’s story, and a flag for residents to rally around. Thrive understands the challenges and constraints rural communities face, and we work with your local leaders every step of the way; from funding to brand implementation. Activities and deliverables could include:

  • Several rounds of design review with a small group of community leaders

  • A visual Brand Identity that reflects your town’s unique character and provides a springboard for future economic growth

  • A Brand Guide that explains the strategy and process behind the brand, the various visual elements that make up the brand, and how to implement them in future marketing efforts

Placemaking & Wayfinding

Public parks and downtowns are often the heart of small towns, and activating these spaces can make the difference between a bustling community and a sleepy one. Thrive works with our network of trusted partners to bring your city to life through wayfinding signage, urban planning, and landscape design. Activities and deliverables could include:

  • Wayfinding signage system design and installation using the city’s visual brand identity

  • Engaging the community in reimagining your public spaces/downtown

  • Partnering with landscape architects, urban planners, and other professionals to develop actionable design plans for public spaces

Web Design & Marketing

For many potential visitors, residents, and businesses, their first impression of your community will be through your digital presence. Applying your brand consistently across platforms and making it easy to find information on your website project an image of a town who has it together. We set you up for success by creating simple sites that you can manage, and marketing templates that can be used for years to come. Activities and deliverables could include:

  • Working with your city staff to determine your marketing needs and capabilities, and developing a marketing plan

  • Creating social media and/or ad templates that can be remixed by in-house staff

  • Developing a small website that extends your brand online, is mobile-ready, and editable for your team

Design opportunity with us

We love talking about small towns and getting to know the people who make them special. Get in touch with us and let us help you make your community proud!